Chaudfontaine chosen as official water for Paris 2024
Belgian company Chaudfontaine, owned by the Coca-Cola conglomerate, will distribute around 7 million bottles to the venues during the upcoming two weeks of Olympic frenzy.
Chaudfontaine is a small municipality in Wallonia, located in the Province of Liege. However, it also lends its name to one of the most recognized water brands in the Belgian kingdom. Its literal translation is also interesting, which would be something like “hot spring.”
“We are one of the closest sources of natural mineral water,” said Achmed Boumrah, the plant director employing 150 staff in Liège, when the decision to name Chaudfontaine as the official water of the Games was announced.
Aux Jeux Olympiques de Paris, on boira de l’eau minérale de Chaudfontaine : « On ambitionne de réduire de moitié notre empreinte en CO2 par rapport à Londres 2012 » https://t.co/rX3CxtrGBy
pic.twitter.com/zB5RLkIRiX— Sudinfo LaMeuse (@LaMeuse_be) July 23, 2024
The distribution of Belgian water will be part of the sustainability strategy that the Paris Games aim to implement. It will be provided both to the public in official stores and at the 700 water fountains scattered throughout the facilities, as well as to the athletes, who will enjoy it whenever they compete.
The production center is also carbon-neutral, a key factor in the Games’ commitment to reducing carbon emissions and fulfilling the goal of being “the greenest Games in history.”
The objective is to halve the carbon footprint left by London 2012. Thus, Chaudfontaine bottles have already been transported to Paris using trucks powered by biogas or hydrogen.
Furthermore, to enhance environmental protection, the packaging, except for the caps and labels, is made from 100% recycled plastic.